5 ad server tools to help small businesses gain control of digital advertising spending

Competitors to get your advertisements in entrance of your target market is rising more and more fierce. Listed here are 5 advert server instruments that may improve your visibility and reduce pointless spending.

Worldwide digital advert spending is anticipated to rise in 2022 by 19.9%, up from 15.0% as initially anticipated. This quantities to nearly $33 billion extra in new worldwide spending than forecasted. On the finish of this 12 months, in complete, it is estimated to achieve $491.70 billion, transfer previous $570 billion subsequent 12 months and high $785.08 billion by 2025. 

It is no shock that corporations are searching for methods to rein in digital advert spending. Suggestions from 20 thought leaders in a examine by The Interactive Promoting Bureau (IAB) and Worth Waterhouse Coopers (PwC), “Outlook 2022: The US Digital Promoting Ecosystem,” confirmed three key areas that have been high of thoughts for leaders who’re strategizing advert spending for 2022 and past:

  • Waning client tolerance and expectations round digital promoting
  • The necessity for federal authorities consideration when getting ready for regulatory modifications in privateness insurance policies and different areas
  • Balancing steep competitors, company DEI insurance policies and expertise attraction and retention.

Along with these three areas, and with advert spending persevering with to climb, it is excellent news that instruments can be found to assist your organization rein in its advert spending.

5 instruments to achieve management of digital advert spending

Many massive manufacturers put advert spending to the take a look at final 12 months by turning off the swap and found no change to their gross sales or enterprise outcomes. Whereas this might outcome from being massive contenders or main manufacturers within the market, small to midsize corporations might not fare so nicely by following swimsuit. The excellent news is that the 5 digital advert server instruments we’ll have a look at right here might aid you see what’s working and what’s not, so you may optimize budgets and sources.

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Picture: BrandMaster

BrandMaster is a cloud-based market-leading model administration platform that places corporations acquire extra management of their advert spending. It was created by and for advertising professionals and helps guarantee your show promoting is focused and related to your viewers. It’s out there on desktops and cell units.

Key options of BrandMaster:

  • Show advertisements builder software helps create responsive banner advertisements
  • A/B testing
  • Simplifies show advert administration
  • Automated self-service workflows
  • Predefined or customizable templates
  • Efficiency analytics and ROI monitoring

Pricing: Contact BrandMaster for pricing and to guide a demo.

BrandMaster

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Picture: diDNA

diDNA is a synthetic intelligence (AI) pushed header bidder wrapping and advert administration ecosystem. It helps manufacturers and companies, strategic companions and publishers maximize advert income whereas decreasing wasted advert spending.

Key options of diDNA:

  • Full advert stack with a single line of JS or VAST tag
  • A proprietary rules-based engine that is all the time studying
  • Advert stock administration
  • A/B testing
  • Conversion monitoring
  • Viewers concentrating on

Pricing: Contact diDNA and request a name to search out out extra about pricing.

diDNA

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Picture: Genius Monkey

Genius Monkey is a programmatic advertising and advert server platform that helps corporations get advertisements about their services or products in entrance of extra of the best viewers to extend engagement in probably the most cost-effective approach.

Key options of Genius Monkey:

  • A/B testing
  • Channel attribution
  • Behavioral concentrating on and analytics
  • Advert optimization
  • Efficiency analytics and ROI monitoring

Pricing: Genius Monkey affords three plans: Genius Monkey Advert Server, Competitor A: DSP or Advert Server, and Competitor B: DSP or Commerce Desk. Contact Genius Monkey for pricing.

Genius Monkey

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Picture: NT Programmatic Platform

NT Programmatic Platform is a expertise that focuses on productive communication in on-line commercial. It plans advertisements and media all through varied advert placement levels, collects and analyzes information and optimizes advertisements.

Key options of NT Programmatic Platform:

  • A/B testing
  • Multi-channel advertising
  • Targets particular audiences
  • Manages advert campaigns
  • Tracks advert efficiency and ROI

Pricing: Contact NT Programmatic Platform for pricing.

NT Programmatic Platform

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Picture: Setupad

Setupad helps advertisers goal their viewers extra exactly, enhance advert visibility, and cut back advert marketing campaign spending.

Key options of Setupad:

  • Advert optimization
  • Advert banner administration
  • A/B testing
  • Advert stock administration

Pricing: Contact Setupad for pricing.

Setupad

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