All the new integrations that Salesforce and Slack announced at Dreamforce

Salesforce sees Slack because the centerpiece of what it calls the “Digital HQ” that can energy the way forward for distant work, and its new integrations deliver the 2 platforms nearer than ever.

At Salesforce’s annual Dreamforce occasion right now, the corporate introduced a number of new Slack instruments and Slack/Salesforce integrations that it stated “empower everybody to collaborate in channels that unite inner and exterior groups and streamline workflows.”

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Salesforce bought Slack in December 2020, cementing its function within the workspace collaboration house that exploded in development because of the COVID-19 pandemic. Now, at Dreamforce 2021, we get a real take a look at the Digital HQ that Salesforce CEO Marc Benioff described when the Slack/Salesforce acquisition was finalized. 

Rob Seaman, SVP of product for Slack at Salesforce, informed TechRepublic’s Invoice Detwiler that he sees a future wherein Salesforce and Slack cleared the path towards its Digital HQ mannequin of labor. “We would like to have the ability to say we essentially modified retail, medication, commerce, enterprise … as a result of we created the Digital HQ,” Seaman stated. 

SEE: The way forward for work: Instruments and techniques for the digital office (free PDF) (TechRepublic)

Quite a lot of Salesforce/Slack integrations had been introduced, and as is commonly the case with a majority of these integrations, many of the ones introduced at Dreamforce heart on offering details about numerous Salesforce merchandise inside Slack. 

This is a fast rundown of all the brand new Slack/Salesforce integrations that had been introduced: 

  • Slack-First Commerce offers groups a greater understanding of their companies by alerting Slack customers to new developments, alerts and different messages that might not be noticed with out somebody being logged in to a separate product. 
  • Slack-First Expertise is designed to handle advertising and marketing campaigns, and feed information on newly revealed content material and monitor metrics.
  • Slack-First Platform is a brand new low-code growth platform that lets customers create workflows and actions for Salesforce within Slack. 
  • Trailhead for Slack is a brand new customized AI-based studying platform that funnels workers by essential coaching {and professional} growth programs within Slack.
  • MuleSoft for Slack provides the flexibility to attach any exterior app to Slack to assist eradicate context switching.
  • Quip for Slack offers gross sales groups the flexibility to embed Quip paperwork into Slack.

Together with the integrations, three new standalone Slack options are being added that Salesforce stated are designed to “streamline communication with anybody,” each in and out of a corporation.

Slack Clips are brief video recordings that customers can take of themselves (and embody a display seize if wanted) and publish to Slack as a method of collaborating asynchronously. Noah Weiss, SVP of product at Slack for digital HQ merchandise, stated that Clips are so much like an asynchronous model of Huddles, casual fast video conferences that Slack launched in June 2021. 

SEE: Analysis: Video conferencing instruments and cloud-based options dominate digital workspaces; VPN and VDI much less fashionable with SMBs (TechRepublic Premium)

Additionally introduced was Slack Join, a brand new method for Slack-using companies to speak with exterior companions or prospects with out them needing to have a Slack account, and GovSlack, a brand new model of Slack for presidency businesses and their contractors which might be required to adapt to authorities safety laws. 

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