HP launches cloud-based print subscription plan for hybrid work environments

The corporate additionally introduced new options in its Amplify Knowledge Insights platform at HP Reinvent.


Picture: GettyImages/da-kuk

HP’s latest managed print service is designed for the brand new hybrid workforce that’s within the workplace, at residence and all over the place in between. Paul Birkett, international head of business companies and options, stated HP’s new Managed Print Flex service is supposed to suit the brand new distant work actuality and help folks working from residence.

“This cloud-first subscription plan simplifies print companies for SMB, mid-market and enterprise clients,” he stated. 

The bottom subscription consists of these companies:

  • Auto replenishment of ink
  • HP Roam so employees can print from wherever
  • Break repair companies and subsequent enterprise day on-site help
  • No distinction between colour and black and white prints
  • Endpoint safety

Prospects can handle printing companies and prices on-line from a single interface, he stated, and the plan price adapts every month to mirror precise utilization.

This print service is presently accessible within the U.S., U.Ok. and Germany. HP plans to make it broadly accessible in Q2 2022.

SEE: Hybrid work coverage (TechRepublic Premium)

Enhancements to knowledge insights platform for resellers

The corporate additionally introduced new options in its Amplify Knowledge Insights platform. HP launched the service for channel companions in December 2020.  

Resellers and channel companions can use the Amplify Knowledge platform to know buyer shopping for habits and plan new campaigns, in response to Luciana Broggi, head of World Routes to Market at HP. She additionally stated at a press occasion earlier this week that 98% of companions have opted in to share knowledge through the platform. 

Broggi stated she expects companions to make use of evaluation from the platform to tell RFPs and gross sales pitches.

SEE: Prime cloud suppliers in 2020: AWS, Microsoft Azure, and Google Cloud, hybrid, SaaS gamers (TechRepublic obtain)

Mary Beth Walker, head of world channel technique at HP, stated that there are greater than a billion knowledge factors within the database which can be up to date weekly. 

“The platform offers us methods to monetize knowledge in ways in which we’ve not been in a position to prior to now,” she stated.  

The platform combines protected associate knowledge with HP’s gross sales knowledge, buyer info and market analysis. 

Walker stated Amplify Knowledge Insights supplies three forms of insights: descriptive, predictive and proscriptive. Descriptive insights to benchmark efficiency and drive buyer phase methods embrace:

  • HP and associate knowledge on efficiency relative to a specific market, comparable to gross sales development, product efficiency and stock ranges
  • Income and unit gross sales by business and firm dimension
  • Rankings by business and firm dimension
  • Stock ranges by HP product group, class and product line
  • Gross sales combine by buyer business
  • Compensation and rebate historical past

Predictive Insights to anticipate buyer curiosity and buy selections embrace:

  • Buyer buy propensity estimations based mostly on HP algorithms based mostly on buyer refresh cycle knowledge, guarantee expiration heatmaps and product lifecycle intelligence
  • Product guarantee and renewal heatmaps
  • Buyer shopping for intent predictions and buyer engagement matter insights
  • Engagement evolution by buyer
  • Buyer engagement propensity and intent

Prescriptive insights to up-sell, cross-sell and optimize advertising campaigns embrace:

  • Suggestions on particular gross sales and advertising actions for particular person firm and buyer teams to improve and cross-sell {hardware} and companies
  • Buyer put in base suggestions
  • Product suggestions for fast-track and long-tail campaigns

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