iA Writer is the productivity app every Apple user needs

Mac, iPad and iPhone customers who regularly write studies, social media posts and different materials want the options and help iA Author gives that different Markdown apps do not. Discover out why.


Picture: iStock/scyther5

Should you’re a Mac or iPad person who often drafts copy, authors studies, produces weblog and social media posts or in any other case writes materials professionally, iA Author often is the most useful software you did not know you want. This reality stays true even when all you often compose are electronic mail messages, Google doc notes and Microsoft Groups posts.

What are the advantages and options of Markdown apps like iA Author?

As a result of iA Author makes use of Markdown, the light-weight markup language that simplifies formatting, you may write textual content that can be utilized in a number of areas — a typical want when getting ready product, service, promoting, advertising and marketing, technical and monetary efficiency data. This implies you do not have to endure repeated frustrations when importing your textual content inside numerous purposes (together with Phrase, Pages and Adobe merchandise), cloud applications (akin to CRM, monetary and ERP platforms) and net providers (Ghost, Medium and WordPress amongst them).

iA Author shouldn’t be distinctive in that respect. Widespread options of common Markdown purposes embody the flexibility to export to HTML, Microsoft Phrase, PDF and and wealthy textual content file codecs, assist for widespread Markdown language text-formatting code (akin to single asterisks for italics, double asterisks for bold-face kind and the pound image for headings), iCloud file-storage compatibility, Darkish Mode assist and cross-platform (Mac, iPad, iPhone and even Home windows) compatibility.

What are options to iA Author?

iA Author contains all these capabilities, just like competing merchandise from Bear, Byword, MacDown, Marked 2, Markdown Professional and Ulysses. However iA Author’s mixture of a simple-but-elegant person interface, an simply navigated organizer for finding and storing recordsdata, customizable menus, primary time-saving templates and non-compulsory focus parts that assist enhance writing assist clarify why I am more and more encountering different media mentions and authors admitting to a dependence on the app. iA Author provides a singular mix of extra options in a means that genuinely assists the writing course of.

SEE: Apple Silicon M1 Mac shopping for information: 2021 iMac vs. 2020 MacBook Air vs. MacBook Professional vs. Mac mini (free PDF) (TechRepublic)

How do I take advantage of iA Author?

Writers, and professionals who should often draft textual content for work, know the way simply distractions derail the method. iA Author helps with that downside by encouraging and helping writers with sustaining their focus. Though this system options easy menus and exponentially fewer choices than, say, Microsoft Phrase, iA Author’s Focus Mode (Determine A) makes concentrating in your writing and minimizing distractions computerized. Regardless, this system’s writing-focused options nonetheless present a wealth of useful choices—computerized highlighting of unrecognized phrases, a number of exporting capabilities, PDF previews, widespread formatting decisions, a number of view settings and seamless cloud storage integration to call however a number of—that help the writing, inventive, operations, manufacturing and publishing processes.

Determine A


iA Author’s Focus Mode helps busy professionals resist distraction and maintain their enterprise writing on observe.

The app additionally assists in bettering the precise high quality of your writing. With the flexibility to rapidly allow highlighting adjectives, nouns, adverbs, verbs and conjunctions in numerous colours robotically as you kind, repetitive and pointless phrases readily change into obvious.

Why’s that necessary? As an keen English main sporting a still-fresh B.A., a seasoned journalism mentor as soon as prohibited me from utilizing adjectives and adverbs in information releases. I used to be perplexed. Wasn’t that a part of the purpose of a promotional announcement, to play up the drama? However he taught me a lesson that will repeatedly show true all through my profession: The perfect communications are quick, honest and freed from extraneous textual content.

SEE: M1 MacBook Professional vs M1 iPad Professional: Which is quickest in the actual world? (free PDF) (TechRepublic)  

This system itself is low load. The app requires few CPU cycles and little reminiscence. I do not even acknowledge iA Author as inserting any load on my Mac, iPad (whose iA Author presentation is proven in Determine B) or iPhone, so rapidly does it load and reply to typing and feedback. It is footprint is tiny. But, all the things I draft—from shopper studies to information articles to weblog posts—comes extra simply.

Determine B


iA Author’s iPad model gives the identical easy interface because the Mac, serving to keep focus by leveraging easy, simply learn textual content.

Because of iA Author’s easy interface that focuses on and prioritizes writing, I discover my consideration higher concentrated and my manufacturing extra environment friendly. As a result of iA Author makes use of an easy-to-read monotype font, by default, my confidence builds after typing just some sentences. The New Yorker just lately commented on this phenomenon, noting how the font’s equal spacing of every letter and punctuation mark generates a way of progress not discovered utilizing codecs that do not dedicate equal house to every character. Admittedly, it is bizarre, however a real sense of development outcomes.

Thankfully, you may expertise iA Author with no dedication: A free trial of this system is on the market for Mac customers. iPadOS customers, nevertheless, have to pony up $29.99 for the iPad app. However, to be honest, you obtain each the iPadOS and iOS model when buying this system from Apple’s App Retailer. Simply be ready to pay one other $29.99 for the Mac model. To date, the 2 purchases are one of the best investments I’ve made and are serving to me get 2022 off to a pleasing, productive begin.

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