Qualcomm and Lenovo launch new augmented reality partnership to expand developer ecosystem

The brand new product combines the Snapdragon Areas XR Developer platform and the ThinkReality A3 sensible glasses.


Lenovo’s new partnership with Qualcomm combines the ThinkReality A3 sensible glasses and the Snapdragon Areas XR Developer Platform to make it simpler to construct augmented actuality apps. 

Picture: Lenovo

Qualcomm and Lenovo introduced a brand new partnership this week with help from telecoms and gaming corporations to increase the universe of augmented actuality software program engineers. The businesses are combining the Snapdragon Areas XR Developer Platform and the ThinkReality A3 sensible glasses to make it simpler to construct AR apps. Builders can use the platform to construct new 3D purposes for AR glasses or add AR options to present Android smartphone purposes.

Should-read developer content material

“Snapdragon Areas is designed to help the democratization of XR by taking a horizontal, open channel strategy so builders can quickly deliver their concepts to life and attain a variety of finish customers,” mentioned Hugo Swart, vice chairman and normal supervisor of XR, Qualcomm Applied sciences, Inc. mentioned in a press launch.

Snapdragon Areas is predicated on the Khronos OpenXR specification to make sure portability and is the primary headworn AR platform optimized for AR Glasses tethered to smartphones with an OpenXR conformant runtime, in response to the corporate.

Jon Pershke, vice chairman of technique and rising enterprise, Lenovo Clever Gadgets Group, mentioned in a press launch that the ThinkReality A3 is the primary AR sensible glasses system to help Snapdragon Areas.

“Snapdragon Areas will assist the developer neighborhood and our clients create much more worth of their AR options and increase the capabilities on cell units coming to market early subsequent yr.” 

SEE: Augmented actuality for enterprise: Cheat sheet

Builders can use the “environmental understanding” capabilities in Snapdragon Areas to construct AR experiences for headsets or sensible glasses that mix parts from the digital and the true world. A tool with “environmental understanding” permits customers to sense and work together with bodily indoor areas. Options embody spatial mapping and meshing, occlusion, airplane detection, object and picture recognition and monitoring, native anchors and persistence and scene understanding. 

Lenovo’s ThinkReality A3 sensible glasses can create digital screens for enterprise customers or a guided workflow for employees on a producing flooring. The glasses tether to the Moto g100 smartphone and choose Lenovo PCs. 

There are a number of sensible glasses available on the market and some have app marketplaces. 

The Epson MOVERIO BT-300 has an HD show, a high-resolution digital camera and an apps market that features content material and purposes. The Vuzix M300 sensible glasses are designed for enterprise customers, have 64GB of reminiscence and a retailer that features apps for Groups and Zoom. SOLOS from Kopin is designed for athletes and may measure a person’s efficiency together with elapsed time, pace, energy and coronary heart price. There are also quite a lot of AR apps designed for the glasses.

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There are augmented actuality SDKs for Android and iOS in addition to one from Fb, Google, Vuforia, Wikitude and EasyAR.

Qualcomm can also be constructing relationships with telecom suppliers together with Deutsche Telekom, NTT DOCOMO, INC. and T-Cell U.S. and gaming corporations to help the adoption of AR {hardware} and apps.

Constructing a developer ecosystem

Snapdragon Areas consists of SDKs for a number of 3D engines, together with the Unreal Engine from Epic Video games. Marc Petit, vice chairman and GM, Unreal Engine, Epic Video games mentioned in a press launch that his firm is supporting this developer-first strategy with Epic MegaGrants for AR glasses creators.

 “Integrating Unreal Engine with Snapdragon Areas will empower creators to construct lovely, high-fidelity AR apps that may be loved wherever, anytime,” he mentioned. “At Epic we’re working to construct an open metaverse the place creators can conceive, share, and ship unbelievable real-time 3D experiences and discover success by favorable enterprise fashions. 

The corporate plans to combine the brand new Lightship developer platform from Niantic as effectively. 

John Hanke, founder and CEO of Niantic, mentioned in a press launch that the brand new product enhances his firm’s objective for builders to construct planet scale AR purposes.

Timoni West, vice chairman of digital actuality and augmented actuality at Unity, mentioned in a press launch that by constructing clever AR apps which are context-aware, Unity can give attention to launching merchandise that deliver down technological limitations and permit anybody to construct AR environments.

“In a world stuffed with creators, inventors and innovators, the metaverse merely cannot exist as a walled backyard, and we really feel that Snapdragon Areas brings us nearer to that actuality,” West mentioned. “The utilization of AR Basis and Unity MARS companion app with Snapdragon Areas permits creators to shortly and simply make nice immersive experiences that use real-world information.” 

SEE: Why leaping into the metaverse could possibly be a foul concept

AR builders can apply for a spot within the Snapdragon Areas Pathfinder Program. This mission is designed to construct the AR ecosystem and can present early entry to platform expertise, mission funding, co-marketing and promotion and {hardware} growth kits. 

Lenovo and Qualcomm count on the product to be typically obtainable in Q2 2022.

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